BALANCED KIDS
Through coaching, workshops and professional training, Licensed Clinical Social Worker, Nina Essel HELPS parents understand their child’s development, recognize ‘big feelings’ and manage challenging behavior in the moment.
In 2020, Wonder & Co. partnered with Nina in updating the Balanced Kids brand identity, to better reflect the heartbeat of her business. The visual toolkit brought polish and energy to the BK client experience and updated brand photography brought warmth to the website. We’re proud to see how beautifully Nina and Balanced Kids are blossoming.
Scope of Work
Copywriting
Brand Design
Content Production
Website Design
Credits
Original wordmark by unknown designer.
Brand photography by Morgan Triska Media, produced in partnership with Wonder & Co.
“Parenting is easy!”
- Literally no one. Ever.
Parenting comes with all the challenges. The tantrums and constant bargaining, the self-doubt that creeps in, the wits’ end you meet when you shout for the 100th time, “I said don’t touch that!”
Our kids don’t come with a rule book or a return policy, and most days aren’t as sweet and plucky as that Bluey show would have you think. Every child and every situation is unique, and as a parent, knowing how to handle your kid’s big feelings may not come naturally. That’s why Balanced Kids is here to remind you that bad behaviors are a symptom, not the problem to be fixed. In her work as a school-based social worker, Nina Essel often found that children successfully practiced skills during sessions in her office, but struggled to apply those same skills in other settings. She recognized they were more likely to sustain those skills if the adults they spent the most time with - parents, teachers, caregivers - were more knowledgeable of how to help. Balanced Kids aims to build the capacity of the adults in a child’s life, to develop and support healthy emotions and self-regulation skills. This way, we reduce the likelihood of those “bad behaviors” popping up so often, and increase the likelihood of a child knowing what to do with their “mad.”
“Ashley is dynamic, engaging and fun to work with! She really brought my branding vision to life and showed me things I never knew I needed! She and her team are a pleasure to work with! I loved getting regular emails from her with awesome things to review, it was like excitement of unwrapping awesome gifts!”
- Nina Essel, Owner of Balanced Kids
