Hi, we’re Wonder & Co.
Red typewriter.

Every brand is a story, and the words and visuals that tell that story can do real work, if you let them.

We are Wonder & Co. Creative, and our focus is on designing systems that support growth. We build brands that don't just look the part, but do the work of clarifying what a business stands for, connecting it to the people who matter most, and carrying it forward as it grows. We work best with leaders who already understand why that matters, who care as much about the substance as the surface, who approach the work in partnership.

Good design doesn't just look good, it changes what a business is capable of. It can inspire, transform, and make a statement. Done well, it's the difference between a business that runs and one that's built to last.

That's the audacity of design.

Wonder & Co. logo with tagline ‘Be audacious.’
Rows of empty red velvet theater seats
Ashley Lebrun, founder and creative director of Wonder & Co. Creative, Maplewood NJ.
Ashley Lebrun LinkedIn profile

Ashley Lebrun

Creative Director

A video producer by trade, I bring more than 15 years of experience in branded content production and graphic design management. I founded Wonder & Co. to build the kind of professional, creative space I did not find in my twenties – one where collaboration, diverse perspectives, and joy drive the work forward. In the studio, it’s my job to connect strategy to creative decisions, ensuring the work aligns with a brand’s goals at every stage. I write, I produce and I keep both clients and creatives moving towards that sweet, sweet finish line.

Bettina Arria, art director and partner at Wonder & Co. Creative, Maplewood NJ.
Bettina Arria LinkedIn profile

Bettina Arria

Art Director

I’m an Art Director with over 12 years of experience in digital design, branding, and typography. I’ve worked with clients ranging from small businesses to governmental organizations, translating creative vision into concrete design decisions. In the studio, it’s my job to shape how the work looks and feels, always with a focus on inspiring connection. I design, build and guide our team towards visual solutions that are as functional as they are aesthetic.

Our studio is fueled by a seasoned and true-blue network of strategists, writers, designers, developers, and content creators. They bring equal parts strategic rigor and creative instinct. They live here and they live abroad, and we love how that informs our perspective. 

alt=""
People walking and socializing in DUMBO, Brooklyn with the Manhattan Bridge in the background.
Close-up of a matcha latte.
The Office’ sign on the Wonder & Co. studio front door.
Two people carrying a green upholstered armchair on the set of a photoshoot.
Four nuns standing close together, all holding cigarettes.
Ashley Lebrun and Bettina Arria in the Wonder & Co. Creative studio, Maplewood NJ.
shadow cast by an open offie window.
Close-up of stylized ‘RAI’ lettering on a building exterior.
Funko Pop Michael Jordan figurine holding a basketball on Wonder & Co. office shelves with plants.
Multiple mailboxes mounted on a wall beside a sign reading ‘Filli Cacci Arte Presepiale.
Close-up of a vintage pink Ford Thunderbird with whitewall tires.
Shadow of a hand holding a phone capturing reflected window light on a wall.
Close-up of a bouquet made of red LEGO roses and white LEGO flowers.
Brown kraft paper backdrop setup with natural lighting for a photoshoot.
Bookshelves in a large bookstore, filled with colorful books and a ladder.
LEGO Batman and Superman figures holding ice cream and an ice pop on a concrete surface outdoors.
Street sign reading ‘INHALA EXHALA’ in a park with people walking.

Client Testimonials

  • "They were direct with me when something felt important to communicate that I hadn't yet considered. That honesty was priceless.

    The team at Wonder & Co. helped me feel at ease while staying focused on honing my brand and website. Ashley's creative curiosity and excitement encouraged me to think carefully about how I wanted my practice to be presented to the world, and how I wanted my own voice to come through. Bettina had impeccable taste and a real intuition for the color palette and artistic direction I was hoping to express. I would recommend Wonder & Co. to any solo provider who wants a polished, creative presentation of their work.”

    Rachael Benjamin, LCSW

  • "As we prepared to launch The Maplewood Foundation, we knew investing in our brand was essential.

    We needed donors and grantees to understand our model and believe in our promise. Wonder & Co. guided us through a thoughtful process to define our purpose and values, and created an identity that clearly reflects who we are. Three years in, our brand is established and recognizable. We’ve since partnered on two website projects and additional collateral. Ashley and Bettina are highly collaborative and creative partners!”

    Rosemary Ostmann, Communications Director at The Maplewood Foundation

  • ​"​The branding and website surpassed our expectations.

    Wonder & Co. went deep to truly understand our business and what we were trying to accomplish, and we could not be more thrilled with the results!” ​

    Madilyn O’Leary, Co-Found of O’Leary Group

  • "Wonder & Co. set a new standard for what a creative partnership should feel like

    They took the time to deeply understand my brand, approached every detail with intention, and delivered work that was both strategic and beautifully executed. I always felt supported, informed, and confident in the direction we were moving. It was a collaborative, high-level experience — and one I can’t wait to repeat.”

    Samantha Pinto, Owner of The Kushi Market & The Order

  • "I knew within 10 minutes of our first meeting that I wanted to work with ​W​onder & Co.

    Our project was HUGE and they took it on and produced item after item, completely rebranding our business and then some. Two very enthusiastic thumbs up!"

    Maureen Giese, Owner of Soul Sprout Acupuncture

  • "Wonder & Co. showed great understanding of the needs and work environment of a business owner.

    They provided us a safe space to explore our brand, understood our vision and then delivered a logo and brand voice beyond what we even hoped for.”

    Oby & Benson Otti, Owners of HLS Kitchen & Bim’s Corner

  • "Wonder & Co. helped us get crystal clear on our our perfect client and develop a stronger brand identity.

    Our new site is beautiful and perfectly represents who we are. Ashley was incredibly organized and kept us moving forward every step of the way. I can’t wait to work with them again!”

    Sarah Bodnar, Co-Owner of Three Birds Yoga Studio

  • "As a first-time business owner, I appreciated their personal guidance, organized scheduling, and effective use of technology, which made the entire process seamless and easy to navigate.

    Working with Wonder & Co. on my branding and website development was an excellent experience. From beginning to end, I felt genuinely cared for and listened to. The team took the time to understand my brand, purpose, and vision, while providing consistent feedback and updates every step of the way. Most importantly, they translated my ideas into a website that represents who I am and clearly communicates what I do. I am extremely pleased with the final result and grateful for the care and professionalism they brought to the process.”

    Tricia Leid, Founder at Leidership Consulting

Client Testimonials

  • ​"​The branding and website surpassed our expectations."

    Wonder & Co. went deep to truly understand our business and what we were trying to accomplish, and we could not be more thrilled with the results! ​

    Madilyn O’Leary, Co-Found of O’Leary Group

  • "I knew within 10 minutes of our first meeting that I wanted to work with ​W​onder & Co., and work we did."

    Our project was HUGE and they took it on and produced item after item, completely rebranding our business and then some. Two very enthusiastic thumbs up!"

    Maureen Giese, Owner of Soul Sprout Acupuncture

  • "Wonder & Co. showed great understanding of the needs and work environment of a small business owner."

    They provided us a safe space to explore our brand, understood our vision and then delivered a logo and brand voice beyond what we even hoped for.

    Oby & Benson Otti, Owners of HLS Kitchen & Bim’s Corner

A vintage Rolleiflex twin-lens reflex camera on a black background.

WHAT WE DO BEST

  • Expert direction, without a full engagement.

    Strategic Positioning
    Creative Direction
    General Brand Guidance
    Website & SEO Planning
    Creative Brief Development

  • The foundation everything else is built on.

    Strategy Workshops
    Consumer Interviews
    Brand Audit
    Research & Positioning
    Brand Brief Development

  • How your brand sounds, made consistent everywhere it speaks.

    Brand Voice Guidelines
    Website Copy
    Product Language
    Campaign Copy

  • The visual language your brand is known by, and your marketing is built on.

    Moodboards
    Brand Marks
    Color Systems
    Font Suites
    Iconography & Illustration
    Photo Art Direction
    Brand Guidelines
    Logo Animation
    Design Retainers

  • Brand anthem content, run start to finish. Commercial photo and video built to carry your story beyond the moment.

    Creative Direction & Scripting
    Pre-Production & Planning
    Location, Talent & Style Coordination
    Commercial Video 
    Brand Photography
    Photo & Video Post-Production

  • Your brand's home, built to convert and be found.

    Site Mapping (IA)
    UI/UX Design
    Landing Pages
    E-Commerce
    On-Page SEO & GEO
    Software & CRM Integrations
    Web & Design Retainers

  • The work of putting a brand to work, across operations and marketing.

    System Implementation & Staff Training
    Communications Toolkits
    Template Systems
    Merch & Swag Design
    Packaging Suite Design
    Social Media Art Direction
    Marketing Campaign Design 
    Environmental Branding & Signage 

START A CONVERSATION

Explore our client process

Next