DRY GOODS REFILLERY
DRY GOODS REFILLERY IS NEW JERSEY'S ONLY PLASTIC-FREE GROCERY FOR PEOPLE WHO GIVE A FIG ABOUT FOOD AND THE EARTH IT’S GROWN FROM.
Wonder & Co. partnered with Rachel Garcia of DGR just in time for the grocer’s expansion into a second location in Montclair, NJ. The brand already moved with levity and sophistication when we met but together we brought a playful banter, brighter design, a wink and a nod to the refill revolution.
Scope of Work
Brand Strategy
Copywriting
Brand Design
Content Production
Homepage Design
Credits
Original wordmark by unknown designer.
Brand photography by Mackenzie Grace Creative, produced in partnership with Wonder & Co.
About Us writeup
Now more than ever, we need to give a fig about our food and the earth it’s grown from. And there’s no more delicious way to support the future of our planet than with Dry Goods Refillery, New Jersey’s first and only plastic and package-free grocery. The mission is simple - to build a healthy tomorrow, one reusable container at a time.
In the first year alone, DGR saved 18,250 packages from landfills. By taking plastic and packaging out of the picture, Dry Goods Refillery invites you to take an active role in your own supply chain. Make the ordinary choice of grocery shopping feel a little more extraordinary. See your food instead of a box. Take just what you need and ditch the excess. Enjoy specialty goods from your neighborhood chefs and makers, and rest easy
knowing local is always more sustainable.
This package-free pantry isn’t just about the convenience of a one-stop shop.
It’s also about feeling good and doing good. It’s where consistency is more important than perfection,
and where working together impacts both our neighbors and our planet. One step at a time, one jar at a time.
Dry Goods Refillery is shopping as it should be - and you’ve totally got this.
"Ashley is a true professional and working with Wonder & Co has been one of the better decisions we've made for our business. Not only is she organized, timely and transparent with her communication, but she surrounds herself with like-minded individuals and professionals to get the job done. The deliverables we received pushed our brand in a direction we didn't expect... and we are so happy!"
- Rachel Garcia, Founder of Dry Goods Refillery
